Very Important Point Here

by Gloria
(Vancouver, B.C.)

"...help them achieve their goal or attain their desire
…Because this is the reason they will pay for your service or product.

If I can't show my potential clients (people in my target market) - from their perspective - why they would want to do Breath of Life coaching... how will they ever figure it out..."

These are very important points here. My head knows that but I don't think I've completely integrated these points...so I think, eat, sleep, feel this way. In all honesty I'm closer to feeling that my product is good and that in and of itself ought to make people buy it. I'm trying to shift my thinking by looking at my preference as self focused and the things you mention as other focused. I'd prefer to be an other focused person and exercises like this call me to that.