Marketing
How do I do this?
Day Fourteen of How to Attract Clients and Grow a Thriving Private Practice in 40 Days: One woman’s personal journey of applying Manifestation and Marketing principles to re-building her private practice
By Kathryn Yarborough Marketing is most efficient use of your time and money to sincerely, enthusiastically, and positively communicate with the people who are most likely going to pay you for your service or product (people in your target market). What you communicate with them includes information about your service or product that helps them... - recognize you are talking to them,
- discover how your service or product will help them,
- want to try your service or product.
It also is about how you build a relationship with your potential ideal clients so that they get to know you, trust you, and want to work with you... And how you maintain a relationship with current and past clients so that they continue to use your services, return when it makes sense to them, and/or refer people to you. It can be as easy (and cheap) as having a conversation… or as expensive as running a TV commercial. I highly recommend to everyone – including myself – to think through the whole process of marketing prior to actually doing anything. So here’s what I’m thinking about… How am I going to “feed my business growing funnel?” I’ve identified my target group as people on a conscious journey of healing and awakening… with four subgroups with separate needs: - People wanting to decrease physical or emotional pain
- Healing arts practitioners and other conscious business owners who want to be more present for their clients and more connected to the flow of abundance
- People on a spiritual journey who want to use breath and movement as spiritual practice (like new thought folks)
- People who are stressed and who want to relax
In my estimation some of these people realize that fuller, deeper breathing would be helpful but in general most of them are not looking for someone to help them breathe deeper, fuller, and more consciously. So… I’m thinking I need to educate people about how deeper, fuller breath can help them and how my coaching them will help. So I’m thinking the way to educate people is with… - Presentations
- Articles
- In person 1-1 conversations
In these presentations, articles, and conversations I can help people qualify themselves and then suggest a way they can become a tryer like… - By attending a Breath of Life presentation
- By taking a Breath of Life workshop
- By calling to talk about how breath can support them (free consultation)
- By doing the first 3 Breath of Life coaching sessions
Once folks have tried Breath of Life how will I invite them to become clients? Tryers vs. Clients - I’m a little confused… Are clients people who do the first 3 sessions or people who commit to the longer process? For now, I’m open to it being either. And to stay in touch with all of these people via email news. My process… Maybe I’m not really clear yet about all of this… Maybe my target market should be geographically oriented as well – like people who live or work in or near Howard County, Maryland. This feels really good to me. If this is the case - ways I can get the word out to folks in Howard County include… Presentations at: - OPN
- CAM meet up
- Howard county parks and recreation
- Howard county hospital wellness center
- Center for Embodied Consciousness
In person networking at: Articles in… - On Purpose Women magazine
- Other publications
- On my website
Guidance The message I’m receiving from Guidance is to just get started – get it going NOW! So I’m holding an intention to attract 2 or more Breath of Life clients this week. I just posted something on facebook! What do you think?
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