Marketing Plan Questions

Day Twenty-One of How to Attract Clients and Grow a Thriving Private Practice in 40 Days: One woman’s personal journey of applying Manifestation and Marketing principles
to re-building her private practice

By Kathryn Yarborough

If you’re reading this and you’ve never put together a marketing plan, think of it as a map.

It's like like a map because...

...it takes you from where you are to where you’re going and it includes all the action steps along the way.

And it’s a work in progress.

As you implement your marketing plan, you may find that some pieces work better than others. You may discover as your private practice or conscious business grows that your target market or your marketing message changes.

No worries… just let your marketing plan evolve.

To get started writing my marketing plan I’m going to ask myself a series of questions.

Marketing Plan Questions

1. “If I’m helping 25 people a week reduce stress and anxiety, decrease stress related health issues and possibly medications for them, and increase their well-being…

   …How did these people hear or find about my service?”

   They might say…

   I saw you at a presentation you did at our office.

   My doctor recommended you to me.

   My acupuncturist told me I should see you.

   I checked out your website and what you wrote makes sense to me.

   I met you at a networking event and I really felt connected to you and your energy.

2. “Why did these people decide to use my service?”

   They might say…

   I’m sick of feeling stressed – and I don’t want to take the high blood pressure medication any more.

   I want to feel better and have more energy.

   I’ve been having anxiety attacks… and everyone always tells me to breathe deeper, but I don’t know how.

   I’m interested in alternative approaches to healing.

   I’ve been depressed and anxious and it makes sense to me that being able to breathe deeper and feel more comfortable in my body could really help me.

3. ”How many new clients contact me this week to make an appointment?”
   Two to five new clients contact me and make their first Breath of Life coaching appointment this week. Ten to fifty people sign up for our e-news list this week (this number varies based on whether or not I’m doing a presentation).
4. ”What did I do to attract these people?”
   I focused on caring about these people and providing a service that is helpful for their needs and journey.
5. “How did I provide service and caring to them, before they were my clients?”
   • I reached out to them by contacting their doctors and other healthcare practitioners.
   • I went to networking meetings to meet them – or people who know them.
   • I thought about what information they would want to learn about and wrote articles and did presentations about it.
6. “What is the process they go through from when they find out about me to when they decide to be my client? ”
   1. They find out about me and Breath of Life coaching either from a healthcare practitioner, a presentation I do at their organization or group, at a networking meeting, or from a friend.
   2. Depending on their level of readiness…
      • They either call or email me to make an appointment
      • Or go to my website and read about Breath of Life and me, then sign up for a presentation or workshop, call, or email me, or sign up for the e-news letter
      • And then later sign up for a presentation or workshop, call, or email me

7. ”How am I with these people along this journey? From the get go – and as long as I know them - how I am with these people needs to be how I will be with them once they are a client and this means I am…”
   • Caring, warm, and respectful
   • Considerate of their well-being and development as a human being
   • A provider of useful information that expands their minds
   • Present in my own body and breathing deeply and fully
   • Appreciative of their unique contribution to life on this planet
   • Committed to assisting them in awakening their wholeness, well-being and True-Nature

I need to look at what actions I take – and can intentionally take – to embody these ways of being so people can know what it’s like to be my client from the get-go.

Maybe I’ll do that tomorrow.

And I’m going to use this marketing plan outline to help me work out more details.