Marketing Message and Delivery

Day Eight of How to Attract Clients and Grow a Thriving Private Practice in 40 Days: One woman’s personal journey of applying Manifestation and Marketing principles to re-building her private practice

By Kathryn Yarborough

Identifying my marketing message and its delivery is the nuts and bolts of marketing.

Tomorrow I’m going to a networking meeting near where I live and work in Maryland (On Purpose Networking for Women) so I’ll get to try it out. I'm a little nervous, but it will be interesting to see what people say.

The message needs to help my target market know I’m talking to them, let them know how they will benefit from the service and how they can try it.

So… maybe the message is…

If you, or anyone you know, wants to reduce stress, increase your wellness, or use breath and movement as part of your spiritual practice, try a Breath of Life coaching session or a workshop. Full bodied, conscious, continuous breathing can transform your life.

Or…

I help people reduce stress and increase their wellness using breath and movement. (I think people who are on a conscious journey will be intrigued while those who are not might also be interested.)

So what are ways I can deliver this message…

• Facebook
• On ads
• At networking meetings – or when ever I talk to people
• At Breath of Life presentations
• On a brochure

Well… I guess this is a start in identifying my message and how I will deliver it. I’ll see what happens when I network at On Purpose Networking for Women.

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