Marketing Key -
How does your service or product help your potential client?

Day Seven of How to Attract Clients and Grow a Thriving Private Practice in 40 Days: One woman’s personal journey of applying Manifestation and Marketing principles to re-building her private practice

By Kathryn Yarborough

This morning I remembered this marketing key...

Marketing has to be able to show to your potential clients or customers either...

• How your service will help them solve their problem – or decrease their pain and suffering or...
• How your service will help them achieve their goal or attain their desire

…Because this is the reason they will pay for your service or product.

If I can't show my potential clients (people in my target market) - from their perspective - why they would want to do Breath of Life coaching... how will they ever figure it out?

If I ask myself this question about Breath of Life coaching for healing arts practitioners, so far I don’t have a good enough answer… so…

I’m wondering what group of people will perceive Breath of Life coaching sessions as helpful and in what way…

• People on a conscious journey of healing might want to learn the Breath of Life practices to decrease stress and increase health and wellness.
• People on a spiritual journey may be interested in Breath of Life sessions to learn how to integrate breath and movement as part of their spiritual practice.
• People in physical or emotional pain might want help to decrease the pain – which these practices can do.
• People who are stressed might want to learn these skills to help them decrease the impact of stress on their body.

So let me do the target market comparison chart that I did yesterday on day 6 when I began looking at how my Business Growing Funnel would work.

Let's see what happens with these four groups...

Later...

Okay – I did the target market comparison chart and discovered that people on a conscious journey of healing and awakening got the highest score. The good news (good for me!) is that it can include healing arts practitioners and new thought folks… as well as people who want to decrease stress and increase wellness.

Now I think I need to brainstorm how to get the message to these people and what the message might be. Maybe I'll do that tomorrow...

I also want to do the magnetizing clients exercise. We'll see what Day 8 brings... I’m excited!!!

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