Definition of Marketing

for Conscious Small Business Owners and Healing Arts Practitioners

So... What is marketing? The definition of marketing I use is that...

Marketing is the most efficient way to use your time and money to communicate a positive, inviting message about your service (or products) to your ideal target market.

So what does this mean?

I'm going to tell you, but first...

In my opinion, marketing works best hand-in-hand with the practice of manifestation and activating the Law of Attraction.

Manifestation is the inner work and marketing is the outer work of growing a business.

We can visualize, affirm, and clear our blocks all we want, but if we don't get the message about our service (or product) out to the people who are most likely going to use it, then we're probably wasting our time.

However, if we distribute brochures, post ads in the local paper, and do presentations (all ways to share your message,) and regularly do the inner work of activating the Law of Attraction, our outward efforts will be effective.

Back to the definition of marketing...

In order to most efficiently use your time and money, you have to decide WHO your ideal target market is.

THIS IS IMPORTANT!!!

Identifying your ideal target market doesn't mean you won't work with people who are not in your ideal target market.

It just means that these are the people who will most likely use your service or product if you post ads they see, write articles they read, or create a website they visit.

If you want to work with other types of people, or people with other types of problems, once you've got some clients who love you... ask them to tell their family or friends about you and let word of mouth marketing do the rest.

Most of the healing arts practitioners I've coached have a difficult time identifying an ideal target market.

They usually want to work with everyone because they know that most people, if not all of us, would benefit from their service or product.

While this is probably true... But...

Unless you have lots of money or an "in" with the press, it's impossible to communicate your message effectively, much less efficiently to every person on the planet.

Besides, do you really think that EVERYONE would pay for your service (or buy your product) even if she or he knew about it?

So... please take the time to identify the people whom you would most like to work with and who would most likely want to use your service (or product.)

Here are some examples...

• Fatigued menopausal women living in your county
• Teenage boys struggling in school because of ADD
• Overweight men with back pain
• People who feel trapped in their jobs because of family and monetary obligations

Okay... so hopefully I've communicated well enough why it's important to identify your ideal target market if you want your small business marketing strategy to work well.

With a really good plan and great follow through, you'll attract all the clients/patients or customers you want.

Once you've identified your ideal target market, you can go to the next part of the definition of marketing - clarify "the message about your service (or products)" that you will be communicating.

The message needs to make it clear who the service or product is for...

So clear that when the person reads or hears the message she or he would think - This is for me or This is not for me.

The message also needs to communicate the benefit this person would receive from your service or product. And, if you have room (or time) to explain how your service or product will deliver this benefit, your message will be that much more empactful.

For example...

Are you a menopausal woman, struggling with fatigue, low energy, or mild depression at various times during the day? If you'd like to reclaim a vibrant, energy filled lifestyle, learn about how your hormones work (and what's preventing them from working well), at my next FREE introductory workshop. Register by calling 444.333.2929.

Once you have a clear message about your service (or even before), brainstorm about ways to get the message to your target market.

Let me put this another way...

Before you create and print a brochure, identify how you will get it into the hands of the people who will most likely read it and use your services.

Do you have questions about the definition of marketing? Contact Me - Kathryn Yarborough, I'm happy to answer any of your questions to the best of my ability.

Or check out my favorite book that explains the definition of marketing and so much more...

For more information about professional development, go from definition of marketing to Professional Development - An Embodied Consciousness Approach.