Client Centered Marketing!

Day Thirty of How to Attract Clients and Grow a Thriving Private Practice in 40 Days: One woman’s personal journey of applying
Manifestation and Marketing principles
to re-building her private practice

By Kathryn Yarborough

I think I’m evolving to create client centered marketing.

In other words, I think my heart and mind are open enough to think about and care for my potential clients - before I even know them.

What is client centered marketing?

Focusing on...

• What my potential clients need and want

• Building relationships with them
• Communicating information about the things my potential clients say they want help with

And then once these folks know, like, and trust me...

...informing them about how I can help them with their problems or goals.

In the past, my marketing communication has come from within me… I have a lot I want to express!

But I think if I want to help others, I need to communicate what my potential clients need and want to hear – dah!

I’ve read this and heard this from others… in fact I’ve written and talked about this… but now I think I’m finally getting it!

So if this is the case – if my marketing from this moment forward is going to be client centered marketing, what does this look like and how do I do it?

How does Client Centered Marketing look?

Let me write out the different ways people will hear about me and the path they will take to choose to work with me…

If a potential client who is feeling stressed and/or anxious...

1. Meets me at a networking meeting or a free presentation with their group and we start a relationship
   1. She hears from my “30 second announcement” that I help people decrease anxiety or stress by teaching them how to breathe deeper and shift their anxiety producing thoughts. I invite people to sign up for my e-news letter to learn more.
   2. Then she talks with me later about how she’s been feeling anxious, gives me her email address, and asks for more information about my services.
   3. I give her a card or a brochure for people who feel stressed and/or anxious.
   4. In the emails she receives from me, I share stories about how clients who are using Breath of Life coaching reduce stress, I write articles about stress or anxiety.
   5. In the emails, I offer workshops on specific questions or problems related to stress or anxiety. She signs up for one.
2. Meets me on facebook and we start a “relationship.”
   1. She or he sees posts I make about breathing and stress reduction, conscious living, choosing health, manifesting well-being, links to my website on articles emotions and stress, changing thinking and stress, solutions to specific stress related conditions, short recordings of my presentations
   2. I post announcements about free presentations or workshops with a way to register for them
   3. I post links to Breath of Life coaching – every so often. She or he contacts me for an appointment.
3. Reads an article I’ve written
The article sends her or him to the web page to join the e-news list to continue to get information about how to “solve his/her stress or anxiety related problem.”
1. Through the e-news letter we build a relationship and/or she or he becomes a facebook fan.
2. At some point he or she tries a presentation or a workshop and then becomes a client.

I could do this client centered marketing brainstorming process with all 4 of my target markets (of course it would be better if I only had one…) including these 3 additional ones:

• A healing arts practitioner or conscious business owner who wants to attract clients
• Person on a conscious spiritual journey who wants to use breath and movement to support his or her healing and awakening.
• Helping professional interested in learning how to use embodied consciousness skills and concepts to help his or her clients heal, transform, and be conscious co-creators in their lives

But when I think about marketing to all 4 of these groups I feel overwhelmed.

I feel stuck and unable to move forward with this.

I like the idea that I’m marketing Embodied Consciousness Coaching and Training with Kathryn Yarborough. And that this includes four “legs.”

But each leg – or group feels different inside of me and meeting each groups’ needs feels different as well…

I think that maybe what I need to do is really focus on marketing to the folks who want to reduce stress for the next 6 months. And I could tie in stress reduction with manifestation and the spiritual journey. I think that is a great plan!

I do want to continue teaching the professional development workshops, but I think I need to do this whole process for them as well. I’ll think about this…

Wow – I feel such relief! I think that I might actually be close to having a plan!!!

For more information about marketing, go from client centered marketing to marketing from certainty