Needs or Wants –
My Ideal Client’s Perspective
Day Eleven of How to Attract Clients and Grow a Thriving Private Practice in 40 Days: One woman’s personal journey of applying Manifestation and Marketing principles to
re-building her private practice
By Kathryn Yarborough People pay for a service or buy a product because of their needs or wants… Not because I think it would be good for them. Bummer. If they perceive that the service will satisfy a need they have or help them get something they want, they'll more likely use the service or buy the product. One of my greatest marketing challenges - and other healing arts practitioners and conscious business owners challenges - is seeing our service (or products), marketing materials, and our selves through our ideal client’s eyes. What many of us do is think about, talk about, and write about our services or products from our own perspective. But if we don’t look at our service or products from our ideal client’s perspective, we can’t tell if they really want or need it. We don't what their needs or wants are. One of the best ways of understanding comes from Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals , a book by Anthony Putman. He suggests that we imagine two hills – each on the opposite side of an adjoining valley. The valley represents our services, products, marketing materials – everything related to our work. The business owner is on one hill and the client is on the other – and we’re both looking down at our service from our unique perspectives. He invites us to imagine crossing over and being on the client’s hill and looking at our marketing and services as if through our client’s eyes. So yesterday, I started to do that. I imagined being a person on a conscious journey of healing and awakening and hearing me talk about Breath of Life sessions. And I realized that I didn’t feel motivated to try the sessions... ...urg From an ideal client’s perspective, I didn’t feel like what Kathryn or her marketing materials were saying was responding to any of my particular needs or wants. So I am thinking that it might make sense to break my target market down into four subgroups and define their needs and wants… - Healing arts practitioners and other helping professionals want to be more present with the clients, get and/or stay healthy, develop skills they can share with their clients, and be a great role model for their clients
- People on a conscious journey of healing who are in physical or emotional pain want to learn how to decrease their pain and increase their wellness
- Conscious business owners want to be more effective using the Law of Attraction, want to stay healthy (because if they aren’t healthy they may lose income), want to be more present in order to serve their clients or customers better
- Some people on a spiritual journey of awakening want to develop a stronger embodied experience of the Divine
I’m feeling really excited about this because it helps me think about where people are coming from and how to talk to different people about Breath of Life. As I continue to practice seeing through my ideal client's eyes, I can learn how to show them how Breath of Life coaching can help them with their wants or needs. Tomorrow I’m going to use the Affirmation playtime tool to keep working on clearing my blocks… but before I do that I want to share my good news… It’s working… I’ve attracted my first Breath of Life client. I LOVE this stuff! If you want to find our more about how I'm doing this, go from Needs or wants to a list of all the topics I'm covering on my forty day journey of attracting clients.
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