Client Centered Marketing Plan Details

Day Thirty-One of How to Attract Clients and Grow a Thriving Private Practice in 40 Days: One woman’s personal journey of applying Manifestation and Marketing principles to re-building her private practice

By Kathryn Yarborough

Okay… I think I have a general Client Centered Marketing plan to grow my private practice.

I’m going to focus on building relationships with people on a conscious journey who want to decrease stress and increase well-being.

Now what do I need to do? I feel like I need to fill in the blanks like…

What I will actually do? What other paper stuff do I need – like business cards and brochures? What are the action steps of this plan?

So let me brainstorm…

Some of the elements include:

Facebook

• Set up a facebook page – Breath of Life Coaching and Training with Kathryn Yarborough
• Daily posts on this page and my personal page
• Invite people to be a fan
• Post information about free presentations here

Networking

• Go to networking meetings regularly
• Put OPN meetings in my calendar
• Put BWN meetings in my calendar
• Brainstorm other ways to network and connect with potential clients face to face

Presentations

• Setting up presentations
• Identifying marketing strategy for the presentation (i.e. how to build my e-list at presentations)

Nuture marketing

• Planning the article topics for the year
• Writing articles for my nurture marketing e-newsletter program
• Designing ways to build my list

Website

• Building traffic to my website by writing articles for online ezines that link back to my websites
• Editing my Breath of Life Coaching page

Marketing pieces

• Looking at all of my marketing pieces (business cards, fliers, brochures, and websites) as if I were a person on a conscious journey wanting to decrease stress and revising them as needed.

Manifestation

• Continuing to do my manifestation practices

Even though it’s looking like all I need to do is implement this client centered marketing plan, I wonder…

For more information about my journey to see what I’ve been doing, go to Growing a Private Practice - One woman's forty day journey of attracting clients.